Strategic realignment: Negra and Karlsruhe-based rug label kymo announce merger
The seamless integration of kymo into the Negra structure creates a powerful alliance in the premium rug segment.
Swiss carpet company NEGRA carpet & home announced its merger with kymo® Floorwear from Karlsruhe. With this step, two renowned players in the interior design industry are joining forces to significantly strengthen their position in the international premium segment for carpets and textiles. The merger will take legal effect on 1 February 2026.
With the transition of the entire kymo core team to the Negra structure, the companies are creating a strong joint basis for future growth. The aim of the synergy is to further develop the market presence of both brands in a targeted manner. kymo's identity will remain completely intact: even under the new banner, partners can continue to rely on the proven service quality and pioneering design collections that are the hallmarks of kymo.
Creating synergies for global growth
The merger follows a clear strategic logic. While Negra expands its market presence through kymo's portfolio and strong network in the luxury segment, kymo benefits from the Swiss partner's established infrastructure, which also includes its own showroom in Zurich.
Negin Khoderam, Managing Director of Negra, is enthusiastic about the merger:
"We are delighted to welcome kymo to the Negra family. This partnership is a milestone in our growth strategy. The expected synergy effects in sales and development will enable us to offer our customers an even more exclusive and broader portfolio of innovative flooring solutions."
Excellence in design as a common foundation
Both companies are known for their high aesthetic standards. Under the motto ‘GO ON. AND CREATE.’, kymo has made a name for itself worldwide for contemporary, often avant-garde rug and carpet design.
Denis Türker, founder of kymo, sees Negra as the ideal partner for the future:
"When searching for the right partner for the future of kymo, the design philosophy was crucial. Negra and kymo share an almost identical approach in terms of aesthetics, material quality and craftsmanship perfection. I am convinced that our shared passion for contemporary design will take the brand to a new level."
Outlook for the future
The integration will further expand the range of tailor-made solutions for architects, interior designers and luxury retailers. The Karlsruhe location will remain kymo's creative centre in order to preserve the brand's identity.
About Negra:
Based in Switzerland, Negra stands for curated interior design and specialises in high-quality rugs that combine craftsmanship with modern lifestyle.
About kymo:
kymo is a German label for contemporary rugs based in Karlsruhe. Since its foundation, kymo stands for a progressive design approach and high-quality materials, winning multiple international awards.
Contact: Friedrich Bender
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